Car Parts Orchestra
The man who turned a family hatchback into a 30-piece touring band
Part of the signature of a car is the sound made by its engine.
If pressed, even the most L-plated among us could probably identify a Rolls by its self-satisfied purr, or a Ferrari by its neurotic throat-clearing. But the most fanatical of petrolheads would struggle to discern, in the ambient jazzy backing to Alesha Dixon's new iTunes download, For You I Will, the snappy hatchback sound of the new Ford Focus.
The advertising industry's reverence for the tangential uses of disembodied cars is a fairly recent phenomenon. In 2003, the award-winning commercial for the Honda Accord fashioned the car's entrails into a hypnotically complicated mechanism. In 2006 a large choir of human voices imitated the clunks and whirs of a Honda Civic. The new ad for the Focus goes a step further, and puts car parts to musical use.
The Car Parts Orchestra consists, among others, of a weirdly bent flute, a bonnet recycled as a gong, a wheel-rim drum kit with gearknob for pedal stick and, the pièce de résistance, a double bass whose body takes the bulging form of a bumper, with a neck made from a roof support, which can be either plucked or bowed with a windscreen wiper.
Read more about this including video interviews with composer Craig Richey and inventor Bill Milbrodt at the Telegraph website: