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CBC Abandoning Core Classical Music Audience

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CBC

Radio 2 plans less weekday classical music

Guy Dixon
Globe and Mail

For the final phase of its overhaul of Radio 2, the CBC plans to play less classical music weekday mornings and late afternoons and more pop, showcasing a wider variety of Canadian music and aiming to appeal to a broader audience.

The new weekday morning show from 6 a.m. to 10 a.m. will be a mix of much less classical and much more pop, leaning toward established musicians such as Joni Mitchell and Diana Krall, with around 50-per-cent Canadian content. There's no decision yet on who the host will be.

The midday show weekdays from 10 a.m. to 3 p.m. will be entirely classical, playing both CDs and live performances, with around 40-per-cent Canadian content. But the drive-home afternoon show will be the biggest departure from current programming. That show from 3 p.m. to 6 p.m. will ignore classical entirely and instead air a wide variety of genres from contemporary pop and world music to blues and roots, with an emphasis on newer songs and artists such as Feist and Serena Ryder.

In September, Radio 2 will also launch separate all-day all-classical, all-jazz and all-singer-songwriter stations on the Internet. Radio 3 will remain an Internet- and satellite-based service. However, one petitioner among a vocal group of listeners, musicians and composers who have criticized the overhaul argued yesterday that even an all-classical Web-based service wouldn't rectify the fact that Radio 2's on-air, non-classical programs are moving away from what had been the network's core listeners.

Read more about this at the Globe and Mail website:

   www.theglobeandmail.com/servlet/story/RTGAM.20080305.wtwo05/BNStory/

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